Management Team

About Us demirhan

Demirhan Yenigun, Ph.D. – CEO & President

Demirhan Yenigun has 30 years of leadership, strategic thinking and accomplishments in implementing analytical solutions for Fortune 500 companies helping them to enhance their marketing and sales efforts.

Demirhan is currently the CEO of Metrica Group. At the same time Demirhan is the Industry Advisor and Adjunct Professor of Data Analytics and Data Mining at Decision Sciences Department of GWU Business School. Demirhan also serves as the CEO of DomainGo a specialized web based data mining company.

Before starting Metrica Group, Demirhan had a successful career in various executive management positions providing database marketing and advanced analytic solutions at Bell Labs, AT&T, Macrosoft Inc and Wilson Relationship Marketing.

Demirhan has an M.A. and a Ph.D. in Economics from University of New Hampshire.

About Us burak

Burak Tansug, Vice President – Analytical Services

Burak Tansug – Burak brings with him over 15 years of IT Project Management experience in different disciplines of IT including Data Analytics, Database Development, Database Marketing, Web Application Design, Online Media Optimization, and Print-on-Demand application design and development.

Prior to Metrica, Burak was the Director of Analytics for Macrosoft, Inc. located in Parsippany, NJ where he worked with several clients from different industry, such as telecom, print, advertising, insurance, pharmaceuticals. Burak has extensive experience in business intelligence practices, ranging from database marketing to web analytics.

Burak has an MBA from University of Hartford, CT and a BS in Chemistry from University of Bosphorus, Istanbul, Turkey.

About Us burak

Alper Ozocak, Vice President – Client Services & Operations

Alper has 25+ years of work experience concentrated around delivering data warehousing and analytics projects. He has worked in IT consulting area, in companies such as Macrosoft, Oracle and Experian, leading professional services teams for many years. He has also worked in several banks in project manager and team manager roles, having the opportunity to experience both client and service side of information and business consulting practice.

Alper has initiated, implemented, directed and delivered many projects especially in telecommunications and finance area, focusing on data warehousing and reporting as well as credit risk, profitability, and budgeting

Alper has an M.S. degree in Management Information Systems from Fairleigh Dickinson University – New Jersey. His B.S. degree is in Electronics Engineering from overseas.

About Us Alpan

Alpan Atalay, Vice President – Enterprise Solutions

Alpan Atalay – Alpan is a Business Intelligence & Analytic Solutions expert with over 20 years of experience in Planning, Design and Delivery Execution. Of particular note is his tenure in IBM Global Business Services & IBM Software Services, where he has lead delivery teams in clients in Telecom and Finance, implementing solutions in Data Warehouse, Data Analytics, Enterprise Information Management, Risk Analytics as well as Application Development and Management Services with local and offshore teams using Waterfall and Agile methods.

Alpan joined Metrica Group with the express aim in expanding the organizations capabilities in BI solutions, Data Analytics and Reporting with a focus on Cloud platforms while addressing Big Data, Automation and Visualization challenges observed in many organizations today.

Alpan has an MBA from University of Hartford, CT and BS in Civil Engineering from Bosphorus University in Turkey.


Advisory Board


Dr. Ronald Mueller – Principal Advisor

Dr. Ron Mueller is CEO of Macrosoft, Inc. Ron founded Macrosoft in 1993 after 20 years of performing advanced design and development for companies including Argonne National Laboratories, Bell Labs, and AT&T.

Ron is familiar with all aspects of the software industry including mainframe, client-server, UNIX, advanced packages and products, and is well versed in world class development principles and processes.

Ron is a technology leader with extensive technical and business experience in business process re-engineering and new systems development. Ron has his BS degree from Fordham University and his Ph D in physics from New York University.


Dr. Srinivas Y. Prasad – Principal Advisor

Dr. Srinivas Prasad is an Associate Professor in the Department of Decision Sciences at the School of Business, The George Washington University. His primary research interests are in developing data and model driven decision tools in a cross-section of problem domains, guided by the theme of “Better Decisions through Better Models”. Some of his recent work includes Data Mining Models for Marketing Analytics using Bayesian Networks, Multiple Objective Models and Risk Analytics in Supply Chain Design, and the use of Heuristics and Good Enough Models based on Choice Architecture design. His work has been published in journals such asManagement Science, Journal of Multi-Criteria Decision Analysis, and International Journal of Production Research. He has taught courses at the under-graduate, graduate, and doctoral levels, as well as in the executive MBA program at GWU.

Srinivas has an M.S and a Ph.D. in Industrial Engineering from SUNY Buffalo, and a B.Tech from the Indian Institute of Technology, Madras.