Marketing Database Development

Centralized Data Hub

  • Relational Database to store Marketing Campaign data and Response/Sales Data
  • Automated Data Extraction, Transformation, Load Processes
  • Pre-defined Reporting cubes & ad-hoc query capabilities

B.I. Engine

  • Descriptive Analytics:Customer Profiles
  • Correlation Analysis between adserving and sales demographics & trends
  • Predictive Modeling: Computation of best-fitting forecasting techniques for ad serving and sales/promotion tactics

Actionable Insights

  • Targeted Online and Offline Marketing Campaigns
  • Ad serving recommendations