Marketing Database Development
- Relational Database to store Marketing Campaign data and Response/Sales Data
- Automated Data Extraction, Transformation, Load Processes
- Pre-defined Reporting cubes & ad-hoc query capabilities
- Descriptive Analytics:Customer Profiles
- Correlation Analysis between adserving and sales demographics & trends
- Predictive Modeling: Computation of best-fitting forecasting techniques for ad serving and sales/promotion tactics
- Targeted Online and Offline Marketing Campaigns
- Ad serving recommendations