Centralized Data Hub

• Relational Database to store Marketing Campaign data and Response/Sales Data
• Automated Data Extraction, Transformation, Load Processes
• Pre-defined Reporting cubes & ad-hoc query capabilities

B.I. Engine

• Descriptive Analytics:Customer Profiles
• Correlation Analysis between adserving and sales demographics & trends
• Predictive Modeling: Computation of best-fitting forecasting techniques for ad serving and sales/promotion tactics

Actionable Insights

• Targeted Online and Offline Marketing Campaigns
• Ad serving recommendations