Welcome to Metrica Group, a Data Analytics solutions provider with a leadership team with over 70 years of experience in the field of Analytics helping Ad Agencies deliver measurable results to their clients.
We are all about marketing/advertising program metrics! Not only measuring them, but also defining them in the first place and presenting them in the right context, to the right audience with the right insights.
If you are an Ad agency with limited or no data analytics capabilities, our cost effective solutions will provide the intelligence to enable your clients achieve their marketing/advertising ROI objectives.”
Data issues can be caused by a number of factors including duplicate records, incomplete or outdated data, and the improper parsing of record fields from disparate systems. Efficient data management at every step of the project’s life cycle is a key aspect to the integrity of our services.
Metrica’s comprehensive data hygiene and integration services include mail and e-mail address standardization and validation, National Change of Address processing (NCOA), customer file cleanup and formatting, merge/purge across data sources, mail file processing and marketing database design and development.
We can also help your organization in enhancing your marketing data, through our list brokerage services that tap into valuable prospect lists from industry leaders such as Experian, Acxiom, InfoUSA, Neustar and D&B.
We have a flexible working environment, which means we will be available when you need us. We are not bound by a 9:00 A.M. – 5:00 P.M. schedule. Whether it is via a phone call or an e-mail, we pride ourselves in attending our current and prospective clients’ time-sensitive needs promptly.
We are also prepared to turn around Non-Disclosure agreements quickly so that we can get to talk about the specifics of your project and get the ball rolling.