Welcome to Metrica Group, a Marketing Analytics solutions provider with a leadership team with over 20 years of experience in the field of Analytics.
We are all about metrics! Not only measuring them, but also defining them in the first place and presenting them in the right context, to the right audience with the right insights.
Our mission is to implement actionable, cost-effective, practical and profitable analytics solutions based on a thorough analysis and understanding of our client’s business goals.
- Multi-channel media tracking, optimization and dashboard/reporting services.
- Data processing, data brokerage and marketing database design & development.
- Design of Experiment for A/B and multi-variate marketing tests.
- Analyzing, profiling and modeling in-house and prospect databases, segmenting marketing campaigns to deliver higher lifts at lower costs.
- Industry best-practices in implementing an enterprise-level website tracking and optimization strategy.
- Mobile and social analytics implementation.
- Tracking audits.
- Online campaign management and optimization, analysis of online-offline interactions.
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