Multi-Channel Media Optimization


Which channels and product offers work better for customer acquisition? What is the optimum frequency of communication in Direct Mail and E-Mail channels for improving retention rates? Which channels and tactics are more effective for cross-sell and up-sell? How should SEM budget be divided between short head and long tail keywords? Which demographic attributes are more relevant in deciding the channel mix?

Questions like these are getting increasingly more complex. We use a wide range of analytical procedures such as data cleansing, matching, transformation, data sampling, descriptive and predictive models and present our findings in intuitive online dashboards and managed Excel decks.

Our first and foremost objective is to provide our client with a holistic, at-a-glance view of their multi-channel marketing investment, accompanied by insights fitted for practical, actionable recommendations for further optimization.