It is hard to imagine a Data Analytics practice that doesn’t deal with online data sources. Data generated from online marketing channels, clickstream data coming from websites, the sheer amount of information accumulated on social media platforms, the ever increasing spectrum of portable devices, all have added to the paradigm of Big Data, the new buzzword that simply emerged as a result of consumers’ insanely complex indulgence into the digital world.
Metrica Group provides digital analytics solutions, including website, mobile app and social media tracking, web analytics tool configuration, administration and reporting and other digital analytics tool integration such as A/B & multi-variate testing, online surveys, campaign tracking, merchandising. We also use statistical techniques to monitor online-offline data correlation patterns.
Metrica Group Web Analytics services include site tag audits using browser plug-in sniffers both to check tag presence and quality of data tracked, site measurement requirements analysis and documentation for Adobe Omniture SiteCatalyst and Google Analytics, tag generation, web analytics tool administration, site profile configurations including visitor segmentation, setting data filters, implementing site surveys, dashboard design and implementation, web analytics data export API implementation, Q/A testing tools such as Google Website Optimizer and Adobe Omniture Test & Target and user experience optimization
Our team has highly trained, certified, technology savvy team members, specializing in web analytics best practices.
Metrica Group can help your organization in the design and implementation of an end-to-end web optimization strategy.
The prediction that Internet traffic originating from mobile devices will eventually exceed that of desktop computers connected to the Internet will become a fact in the near future. According to a recent study, 21 percent of consumers search for a coupon on their mobile device while in a store. Not only will consumers use mobile to research products or coupons but, over 36 percent, plan to make purchases directly from their mobile devices and this trend will undoubtedly increase.
Mobile space presents a unique opportunity for companies to create interactive experiences with their target market. Knowing how prospects interact with your mobile channel from their mobile devices is vital to the success of a mobile strategy.
We help you track, analyze and optimize your mobile presence: