Design of Experiment

All your marketing channels can and should take advantage of the art and science of testing. Metrica Group can help your organization in planning and designing a marketing experiment by formulating an optimum testing matrix. We measure and assess the test outcome to roll out the combinations providing higher lifts, so that no marketing experimentation is left to unfounded hypothesis or subjective judgments. We help our clients establish a culture where site re-designs, price and promotion tests are supported by business intelligence derived from these experiments, not guess work.